I offer a range of writing, digital content and marketing communications services on a contract or freelance basis:
Louisa is a detail-oriented project manager who has strong client services skills and is able to easily and diplomatically communicate with designers, Web developers and vendors, providing them with direction that ensured projects were executed on time and adhered to our brand and quality standards. She has awareness and thoughtfulness of the big picture strategy while executing work on a project-to-project basis.
Across the entire department, Louisa served as our go-to coworker for copywriting projects. She is creative, quick with fresh ideas, had a strong sense of the DePaul brand and was able to provide strategic communications solutions to clients across the university.
Assistant Director of Marketing Communications
Louisa is my freelance writer at Sittercity. She creates clear, well-researched and useful Web content for the Sittercity online resource library. She has an understanding of SEO and how to incorporate keywords into articles in an authentic way. She also has no problem writing in Sittercity’s brand voice. She’s easy to work with, always meets her deadlines, and her copy comes in clean and ready to publish. I’d recommend her to anyone who is looking for a reliable, skilled writer.
What You Can Expect When You Work with Me
Clarity: I have a knack for breaking down complex ideas for copy that is clear, concise and easy to read.
An understanding of the medium: Your website isn’t an online brochure, and I won’t treat it like one. Online or off, I tailor the message to the medium.
Attention to brand voice: I easily adapt my writing to the voice of a brand. Need help crafting a brand voice? I can do that too.
Strategic insight: Helping you define a strategy, or ensuring project work seamlessly integrates with a larger marketing campaign, I have my eye on the bigger picture.
Ideas, ideas, ideas: I love to brainstorm, and I will happily provide new ideas — big and small — when I work with you.
Top-notch research and interviewing skills: I go the extra mile to thoroughly research topics and interview subject matter experts.
Adherence to deadlines: You set a deadline, and I’ll meet it. Enough said.
Attention to detail: It’s something I learned as a young account executive at a PR agency: If you’re going to do it, do it right, and then double check it.
Copy editing: I’m all about the rules. You can rest assured that copy you receive from me is free of editing errors.
Professionalism: Having managed both internal and external clients throughout my career, customer service is second nature to me. I’m responsive, prompt, organized and easy (and fun!) to work with.